Monday, August 6, 2007

Starbucks may have stretched a bit too far

Here's an example of happy-happy touchy-feely do-goodism in my e-mail in-box. (Link here.) Perhaps a tad too far for a company that exists to import a luxury good from the farthest reaches from the globe to provide neo-yuppies with opportunities for self-indulgence.

Maybe Starbucks should take a leaf from Elizabeth Edwards’s position on tangerines and declare that their stores will no longer sell coffee that isn’t grown within a 50-mile radius of the selling store location.

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