The reality is that as a result of the changing context in which 21st Century communications operates, the media are facing a hugely more intense form of competition than anything they have ever experienced before. They are not the masters of this change but its victims. The result is a media that increasingly and to a dangerous degree is driven by 'impact'. Impact is what matters. It is all that can distinguish, can rise above the clamour, can get noticed. Impact gives competitive edge. Of course the accuracy of a story counts. But it is secondary to impact. It is this necessary devotion to impact that is unravelling standards, driving them down, making the diversity of the media not the strength it should be but an impulsion towards sensation above all else....
Again, I would say, yes. In my 10 years, I've noticed all these elements evolve with ever greater momentum. It used to be thought - and I include myself in this - that help was on the horizon. New forms of communication would provide new outlets to by-pass the increasingly shrill tenor of the traditional media. In fact, the new forms can be even more pernicious, less balanced, more intent on the latest conspiracy theory multiplied by five. But here is also the opportunity. At present, we are all being dragged down by the way media and public life interact....
The PCC is for traditional newspaper publishing. OFCOM regulate broadcasting, except for the BBC, which has its own system of regulation. But under the new European regulations all television streamed over the internet may be covered by OFCOM. As the technology blurs the distinction between papers and television, it becomes increasingly irrational to have different systems of accountability based on technology that no longer can be differentiated in the old way....
Yikes! Good thing he's getting out of the Hexenkessel of politics.
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