Pagans have pledged to perform "rain magic" to wash away Homer Simpson, the cartoon character, who was painted next to their famous fertility symbol, the Cerne Abbas giant, yesterday.
The 17th century chalk outline of the naked, club-wielding giant is believed by many to be a symbol of ancient spirituality.
Many couples also believe the 180ft giant, which is carved in the hillside above Cerne Abbas, Dorset, is an aid to fertility.
A Homer Simpson brandishing a doughnut was painted next to the figure in a publicity stunt for a film company.
It has been painted with water-based biodegradable paint which will wash away as soon as it rains.